“Meet the Board” is a series highlighting the people behind the California Cattle Council. Our series continues with our board member, Sarah Mora from Humboldt County.

Hello, my name is Sarah Mora, and I currently serve as the Packer representative on the California Cattle Council.  My family and I own and operate Humboldt Grassfed Beef in the Eel River Valley of Humboldt County, selling wholesale grass-fed beef to local markets and restaurants.  We started this business over 20 years ago.  My cousin, brother, and I are the fourth generation of Mora’s to run our family’s multiple businesses.

I also serve locally on our Farm Service Agency Board, am currently Chairman of our Humboldt County Fair Jr. Livestock Auction Committee, and serve on the Redwood Memorial Hospital Foundation board. I am an active Cattlemen and CattleWomen member.  

I have been involved with the California Cattle Council since its inception, and wholeheartedly believe in its mission.  It is so important that ranchers and dairymen have vehicles available to them to advocate the importance of our industry in California. If our industry is going to continue to thrive in an increasingly urban state, we must get our message out to a wider audience.  The projects the Cattle Council fund allow us to do that in more unique and creative ways than the traditional methods used in the past.

The importance of both the beef and dairy industries to our state cannot be overstated.  It is critical to the overall health of our state economy that we keep productive lands producing food and fiber.  It is important to our overall environment that we maintain a healthy range and forestlands.  Our current generation is responsible for working hard to keep moving our industry forward for the next generation.