RECENT INVESTMENTS 
RECENT
INVESTMENTS
THE CALIFORNIA CATTLE COUNCIL WORKS TO INVEST IN CRITICAL PROJECTS THAT WILL HAVE EFFECTIVE RESULTS AND BENEFIT ALL OF CALIFORNIA’S CATTLE SECTORS, WITH ADVOCACY, EDUCATION AND RESEARCH ALL AT TOP OF MIND.
Fueling Our Future: Nutrition, Sustainability & Student Success
For the second year, the California Cattle Council hosted Fueling Our Future: Nutrition, Sustainability & Student Success at the California State Capitol, bringing together legislators, school nutrition leaders, and agricultural partners to showcase California beef and dairy products and highlight the connection between California agriculture, school meals, and student success.
Programs
OUR WORK
WORK WITH US ON ADVOCATING & ENHANCING THE ESSENTIAL ROLE OF CATTLE IN CALIFORNIA
Partnerships are essential to our success. Throughout the year we seek requests for proposals (RFPs) from qualified individuals and organizations to fund projects inline with the California Cattle Council’s strategic priorities. Click on “opportunities” to find out to learn more about working with us.
OUR PURPOSE
The California Cattle Council was established by a vote of the state’s beef producers to determine if $1.00 should be assessed on the sale of live cattle to fund the California Cattle Council in order to provide more resources to defend and promote cattle production in the state. Senate Bill 965 was enacted into law on January 1, 2019, creating the opportunity for cattle producers to vote on the formation of the council through a referendum conducted by the California Department of Food and Agriculture. On April 5, 2019, following a favorable implementation referendum among California cattle producers, the Council became fully operative.
“A few of my goals are to establish a strong foundation that demonstrates why cattle producers overwhelmingly voted in favor to form the California Cattle Council. We take our responsibility to spend our producers’ dollars effectively and judiciously very seriously. I view the Council as an important business investment that producers can be proud of and will keep our great industry economically viable for generations to come.”
“A goal I have for the Council is to make sure we show unity. We are fortunate that multiple sectors of California’s cattle industry are represented. I hope that this diversity on the board helps motivate the people paying into the Council to keep their dollar going to the Council.”
“My goals for the Council are simple. I want the Council to benefit the cattle industry as well as the consumer. The Council should be able to not only help change the false stereotypes of raising cattle but also help people choose healthy foods based on science and truths, not false facts and myths.”
PRODUCER RESOURCES
Producer Frequently Asked Questions
The California Cattle Council has no affiliation with the California Beef Council. The California Cattle Council, is a separate organization to work on live cattle issues important to California cattle producers, not just the marketing and promotion of beef.
Unlike the California Beef Council, the California Cattle Council uses resources to defend and promote cattle production and focus on production issues like fire, water and air quality. The Cattle Council isable to fund research in these areas and educate regulators and legislators about the many benefits of cattle production.
On April 5, 2019, The California Cattle Council became fully operative after the California Department of Food and Agriculture announced the results of the recent California Cattle Council Referendum on April 5. With 68 percent of the results being votes in favor of implementation, the referendum passed with the needed majority and was declared operative by the Secretary of Food and Agriculture.
The California Cattle Council referendum was a vote of the state’s beef producers to determine if $1.00 should be assessed on the sale of live cattle to fund the California Cattle Council in order to provide more resources to defend and promote cattle production in the state. Efforts were led by the California Cattlemen’s Association to pass Senate Bill 965, creating the opportunity for cattle producers to vote on the formation of the council through a referendum conducted by the California Department of Food and Agriculture. Members of the California Cattlemen’s Association, along with agricultural allies, campaigned for support during the voting period of February 21, 2019 to March 22, 2019.
The California Cattle Council is not subject to the federal beef checkoff program. Additionally it is not influenced by the U.S. Department of Agriculture or the National Cattlemen’s Beef Association (NCBA). All funds stay in California.
The California Cattle Council Board of Directors is comprised of cattle producers who direct the activities of the Council and select funding priorities. All producers are eligible to serve on the board and all members of our board are appointed by the California Secretary of Agriculture. These are non-paid appointments.
The Cattle Council is be comprised of producers of all segments of the California cattle industry (same as beef council).
- 11 Board Seats & 11 Alternates
- 3 Range Cattle Producers
- 3 Cattle Feeders
- 3 Dairy Producers
- 1 Processor or Packer
- 1 Public Member