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RECENT INVESTMENTS

RECENT
INVESTMENTS

THE CALIFORNIA CATTLE COUNCIL WORKS TO INVEST IN CRITICAL PROJECTS THAT WILL HAVE EFFECTIVE RESULTS AND BENEFIT ALL OF CALIFORNIA’S CATTLE SECTORS, WITH ADVOCACY, EDUCATION AND RESEARCH ALL AT TOP OF MIND. 

Read the Campaign Press release
Read the Campaign Press release

DROUGHT DIGITAL CAMPAIGN

California Cattle Council Launches Campaign Focusing on Drought

This campaign is designed to highlight California dairy families’ continued investments in technology and innovation to dramatically reduce water use. Radio, digital advertising and other strategies are being ran through this campaign. Click the button below or visit the campaign website at https://greencowca.com to learn more.

Learn MORE

COMMUNICATIONS ON WILDFIRE

Forest after wildfire destruction

Earlier this year the Council launch a campaign to communicate that now is the time to act to improve land management practices and increase grazing and prescribed fire to reduce wildfires. These efforts were driven by a digital media campaign directing audiences to www.calresilient.com, plus coverage in major media outlets.

VISIT the campaign website

GRAZING & WILDFIRE RESEARCH

Grazing

Last year, the Council provided funding to calculate forage removed by cattle grazing from California rangelands to reduce the impact of devastating wildfires. Now we are continuing those efforts by conducting research to quantify the air quality benefits associated with grazing livestock, opposed to feed being burned by wildfires.

SEE THE 2020 RESEARCH
see additional recent investments the council has made

BOARD MEMBERS’ BLOG

THE VOICE OF THE CALIFORNIA CATTLE COUNCIL COMES FROM BOARD MEMBER WHO WERE SELECTED OVER A SIX-WEEK NOMINATION PERIOD AND REPRESENT THE DIVERSITY OF CATTLE PRODUCERS AROUND THE STATE. IN THIS BLOG, GET TO KNOW THE BOARD MEMBERS AND FIND OUT MORE ABOUT THEIR LEGACIES AND CONNECTIONS TO CALIFORNIA’S RANCHING AND FARMING COMMUNITY.

Generations on Carver Bowen Ranch

BOARD MEMBERS’ BLOG

THE VOICE OF THE CALIFORNIA CATTLE COUNCIL COMES FROM BOARD MEMBER WHO WERE SELECTED OVER A SIX-WEEK NOMINATION PERIOD AND REPRESENT THE DIVERSITY OF CATTLE PRODUCERS AROUND THE STATE. IN THIS BLOG, GET TO KNOW THE BOARD MEMBERS AND FIND OUT MORE ABOUT THEIR LEGACIES AND CONNECTIONS TO CALIFORNIA’S RANCHING AND FARMING COMMUNITY.

  • Generations on Carver Bowen Ranch

    Seven Generations of Loving the Land

    For Earth Week 2021, California Cattle Council Board Member and Kern County cattle rancher Sheila Bowen reflects on generations of family loving the land that is home to the Carver Bowen Ranch. Scroll through this post to learn more and see photos of the family's decades of commitment to caring for land.

READ THE CALIFORNIA CATTLE COUNCIL BOARD’S LATEST BLOG POST

WORK WITH US ON ADVOCATING & ENHANCING THE ESSENTIAL ROLE OF CATTLE IN CALIFORNIA

Partnerships are essential to our success. Throughout the year we seek requests for proposals (RFPs) from qualified individuals and organizations to fund projects inline with the California Cattle Council’s strategic priorities. Click on “opportunities” to find out to learn more about working with us.

OPPORTUNITIES

OUR PURPOSE 

OUR
PURPOSE

OUR PURPOSE 

The California Cattle Council was established by a vote of the state’s beef producers to determine if $1.00 should be assessed on the sale of live cattle to fund the California Cattle Council in order to provide more resources to defend and promote cattle production in the state. Senate Bill 965 was enacted in to law on January 1, 2019, creating the opportunity for cattle producers to vote on the formation of the council through a referendum conducted by the California Department of Food and Agriculture. On April 5, 2019 following a favorable implementation referendum among California cattle producers, the Council became fully operative.

With one full year of operation now in the books, the California Cattle board, comprised of cattle producers, has set the strategic plan for the organization and already successfully funded multiple projects.

LEARN MORE ABOUT US
Dairy cows on pasture
Jennifer Beretta

“A goal I have for the Council is to make sure we show unity. We are fortunate that multiple sectors of California’s cattle industry are represented. I hope that this diversity on the board helps motivate the people paying into the Council to keep their dollar going to the Council.”

Jennifer Beretta, Dairy Producer Member
Dave Daley

“My goals for the Council are simple. I want the Council to benefit the cattle industry, as well as the consumer. The Council should be able to not only help change the false stereotypes of raising cattle, but also help people choose healthy foods based on science and truths, not false facts and myths.”

Dave Daley, Range Cattle Producer | Cattle Council Chair
Jesse Larios

“A few of my goals are to establish a strong foundation that demonstrates why cattle producers overwhelmingly voted in favor to form the California Cattle Council. We take our responsibility to spend our producers’ dollars effectively and judiciously very seriously. I view the Council as an important business investment that producers can be proud of and will keep our great industry economically viable for generations to come.”

Jesse Larios, Cattle Feeder Member
MEET THE COUNCIL BOARD Members

PRODUCER RESOURCES 

PRODUCER RESOURCES 

MEETINGS

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All producers are and those interested in engaging with the Council are welcome to participate in our meetings.

NEXT MEETING:  JULY 26

MEETING INFORMATION

REPORTING FORMS

Cow at feed bunk

The California Cattle Council Law requires an assessment of $1.00 per head on all cattle and calves (with some exemptions). Auction yards and packer plants reporting those assessments should use these forms for reporting.

DOWNLOAD THE FORMS

REFUND REQUESTS

Cows on range at sunset

We want you to feel proud of the investment you make in the California Cattle Council as a producer. If you are not satisfied with your investment and the work of the Council you may request a refund.

HOW TO REQUEST A REFUND
MEETING INFORMATION
DOWNLOAD THE FORMS
HOW TO REQUEST A REFUND

Producer Frequently Asked Questions

What is the difference between the Cattle Council and the Beef Council?2021-03-14T19:49:25+00:00

The California Cattle Council has no affiliation with the California Beef Council. The California Cattle Council, is a separate organization to work on live cattle issues important to California cattle producers, not just the marketing and promotion of beef.

Unlike the California Beef Council, the California Cattle Council uses resources to defend and promote cattle production and focus on production issues like fire, water and air quality. The Cattle Council isable to fund research in these areas and educate regulators and legislators about the many benefits of cattle production.

How was the California Cattle Council established?2021-03-14T19:42:12+00:00

On April 5, 2019, The California Cattle Council became fully operative after the California Department of Food and Agriculture announced the results of the recent California Cattle Council Referendum on April 5. With 68 percent of the results being votes in favor of implementation, the referendum passed with the needed majority and was declared operative by the Secretary of Food and Agriculture.

The California Cattle Council referendum was a vote of the state’s beef producers to determine if $1.00 should be assessed on the sale of live cattle to fund the California Cattle Council in order to provide more resources to defend and promote cattle production in the state. Efforts were led by the California Cattlemen’s Association to pass Senate Bill 965, creating the opportunity for cattle producers to vote on the formation of the council through a referendum conducted by the California Department of Food and Agriculture. Members of the California Cattlemen’s Association, along with agricultural allies, campaigned for support during the voting period of February 21, 2019 to March 22, 2019.

Is the California Cattle Council Assessment Refundable?2021-03-14T19:53:33+00:00

 The Cattle Council assessment is refundable without prejudice. 

REQUEST REFUND
Is the California Cattle Council affiliated with the Federal Beef Checkoff Program?2021-03-14T19:52:23+00:00

The California Cattle Council is not subject to the federal beef checkoff program. Additionally it is not influenced by the U.S. Department of Agriculture or the National Cattlemen’s Beef Association (NCBA). All funds stay in California. 

Who is eligible to serve on the California Cattle Council?2021-03-14T19:28:53+00:00

The California Cattle Council Board of Directors is comprised of cattle producers who direct the activities of the Council and select funding priorities. All producers are eligible to serve on the board and all members of our board are appointed by the California Secretary of Agriculture. These are non-paid appointments.

The Cattle Council is be comprised of producers of all segments of the California cattle industry (same as beef council).

  • 11 Board Seats & 11 Alternates
    • 3 Range Cattle Producers
    • 3 Cattle Feeders
    • 3 Dairy Producers
    • 1 Processor or Packer
    • 1 Public Member
MEET THE CURRENT BOARD Members
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