RECENT INVESTMENTS 
RECENT
INVESTMENTS
THE CALIFORNIA CATTLE COUNCIL WORKS TO INVEST IN CRITICAL PROJECTS THAT WILL HAVE EFFECTIVE RESULTS AND BENEFIT ALL OF CALIFORNIA’S CATTLE SECTORS, WITH ADVOCACY, EDUCATION AND RESEARCH ALL AT TOP OF MIND.
STORIES FROM CALIFORNIA CATTLE COUNTRY PODCAST
Stories from California Cattle Country takes listeners to some of the most beautiful parts of this diverse state to learn more about the people and practices of ranches and dairies. Follow our host, Ryan as he darts around the state meeting cattle ranchers and dairy farmers learning about the animals and land they care for everyday.
This podcast is produced by the California Cattlemen’s Foundation with support from the California Cattle Council. To listen now, search “Stories from California Cattle Country” on your preferred platform for streaming podcast episodes or click on one of the following links to go straight to it : Apple Podcasts, Google Podcasts and Spotify.
Season 2, Episode 23: Ranching, Tree Farming & BBQ with Pete Bussman in Humboldt County
Season 2, Episode 23 Out Now! This week we return to Humboldt County and speak with rancher Peter Bussman. In our last episode we spoke with Jason & Dean Hunt along with Justin [...]
Season 2, Episode 22: Learning about the interface between Roosevelt Elk and ranches w/ CDFW Biologist Carrington Hilson
Season 2, Episode 22 Out Now! In this episode we venture to Arcata, just north of Eureka California and home to Cal Poly Humboldt to discuss ranching a few miles from the Pacific. [...]
Season 2, Episode 21: Bay Area Ranching in Livermore with Darrel Sweet
Season 2, Episode 21 Out Now! Darrel Sweet's ranch is nestled in the hills on the south side of the Altamont Pass surrounded by these wind turbines. For this podcast, ranch visits are [...]
RANCHER TECHNICAL ASSISTANCE PROGRAM
Recognizing that many cattle producers could benefit from additional regulatory expertise and professional support, in the Spring of 2021 the California Cattle Council awarded a grant to the California Cattlemen’s Foundation to develop a technical assistance program available to all cattle producers at no cost. This new program, called the Rancher Technical Assistance Program (RTAP), is now underway.
WILDFIRE RESILIENCY CAMPAIGN
Earlier this summer, we launched an updated phase of the Wildfire Resiliency campaign, which focused on urging our leaders to immediately implement actions to ensure our forest, range, and wildlands are fire resilient and healthy. Click the button below to see the campaign materials or visit calresilient.com to learn more.
DROUGHT DIGITAL CAMPAIGN
This campaign is designed to highlight California dairy families’ continued investments in technology and innovation to dramatically reduce water use. Radio, digital advertising and other strategies are being ran through this campaign. Click the button below or visit the campaign website at https://greencowca.com to learn more.
COMMUNICATIONS ON WILDFIRE
Last year, the Council launched a campaign to communicate that now is the time to act to improve land management practices and increase grazing and prescribed fire to reduce wildfires. These efforts were driven by a digital media campaign directing audiences to www.calresilient.com, plus coverage in major media outlets.
BOARD MEMBERS’ BLOG
THE VOICE OF THE CALIFORNIA CATTLE COUNCIL COMES FROM BOARD MEMBER WHO WERE SELECTED OVER A SIX-WEEK NOMINATION PERIOD AND REPRESENT THE DIVERSITY OF CATTLE PRODUCERS AROUND THE STATE. IN THIS BLOG, GET TO KNOW THE BOARD MEMBERS AND FIND OUT MORE ABOUT THEIR LEGACIES AND CONNECTIONS TO CALIFORNIA’S RANCHING AND FARMING COMMUNITY.
BOARD MEMBERS’ BLOG
THE VOICE OF THE CALIFORNIA CATTLE COUNCIL COMES FROM BOARD MEMBER WHO WERE SELECTED OVER A SIX-WEEK NOMINATION PERIOD AND REPRESENT THE DIVERSITY OF CATTLE PRODUCERS AROUND THE STATE. IN THIS BLOG, GET TO KNOW THE BOARD MEMBERS AND FIND OUT MORE ABOUT THEIR LEGACIES AND CONNECTIONS TO CALIFORNIA’S RANCHING AND FARMING COMMUNITY.
WORK WITH US ON ADVOCATING & ENHANCING THE ESSENTIAL ROLE OF CATTLE IN CALIFORNIA
Partnerships are essential to our success. Throughout the year we seek requests for proposals (RFPs) from qualified individuals and organizations to fund projects inline with the California Cattle Council’s strategic priorities. Click on “opportunities” to find out to learn more about working with us.
OUR PURPOSE
OUR
PURPOSE
OUR PURPOSE
The California Cattle Council was established by a vote of the state’s beef producers to determine if $1.00 should be assessed on the sale of live cattle to fund the California Cattle Council in order to provide more resources to defend and promote cattle production in the state. Senate Bill 965 was enacted in to law on January 1, 2019, creating the opportunity for cattle producers to vote on the formation of the council through a referendum conducted by the California Department of Food and Agriculture. On April 5, 2019 following a favorable implementation referendum among California cattle producers, the Council became fully operative.
With one full year of operation now in the books, the California Cattle board, comprised of cattle producers, has set the strategic plan for the organization and already successfully funded multiple projects.
“A goal I have for the Council is to make sure we show unity. We are fortunate that multiple sectors of California’s cattle industry are represented. I hope that this diversity on the board helps motivate the people paying into the Council to keep their dollar going to the Council.”
“My goals for the Council are simple. I want the Council to benefit the cattle industry, as well as the consumer. The Council should be able to not only help change the false stereotypes of raising cattle, but also help people choose healthy foods based on science and truths, not false facts and myths.”
“A few of my goals are to establish a strong foundation that demonstrates why cattle producers overwhelmingly voted in favor to form the California Cattle Council. We take our responsibility to spend our producers’ dollars effectively and judiciously very seriously. I view the Council as an important business investment that producers can be proud of and will keep our great industry economically viable for generations to come.”
PRODUCER RESOURCES
PRODUCER RESOURCES
Producer Frequently Asked Questions
The California Cattle Council has no affiliation with the California Beef Council. The California Cattle Council, is a separate organization to work on live cattle issues important to California cattle producers, not just the marketing and promotion of beef.
Unlike the California Beef Council, the California Cattle Council uses resources to defend and promote cattle production and focus on production issues like fire, water and air quality. The Cattle Council isable to fund research in these areas and educate regulators and legislators about the many benefits of cattle production.
On April 5, 2019, The California Cattle Council became fully operative after the California Department of Food and Agriculture announced the results of the recent California Cattle Council Referendum on April 5. With 68 percent of the results being votes in favor of implementation, the referendum passed with the needed majority and was declared operative by the Secretary of Food and Agriculture.
The California Cattle Council referendum was a vote of the state’s beef producers to determine if $1.00 should be assessed on the sale of live cattle to fund the California Cattle Council in order to provide more resources to defend and promote cattle production in the state. Efforts were led by the California Cattlemen’s Association to pass Senate Bill 965, creating the opportunity for cattle producers to vote on the formation of the council through a referendum conducted by the California Department of Food and Agriculture. Members of the California Cattlemen’s Association, along with agricultural allies, campaigned for support during the voting period of February 21, 2019 to March 22, 2019.
The California Cattle Council is not subject to the federal beef checkoff program. Additionally it is not influenced by the U.S. Department of Agriculture or the National Cattlemen’s Beef Association (NCBA). All funds stay in California.
The California Cattle Council Board of Directors is comprised of cattle producers who direct the activities of the Council and select funding priorities. All producers are eligible to serve on the board and all members of our board are appointed by the California Secretary of Agriculture. These are non-paid appointments.
The Cattle Council is be comprised of producers of all segments of the California cattle industry (same as beef council).
- 11 Board Seats & 11 Alternates
- 3 Range Cattle Producers
- 3 Cattle Feeders
- 3 Dairy Producers
- 1 Processor or Packer
- 1 Public Member