California Cattle Council
CDFA ANNOUNCES FIRST APPOINTMENTS TO THE CALIFORNIA CATTLE COUNCIL
SACRAMENTO, June 26, 2019 – California Department of Food & Agriculture (CDFA) Secretary Karen Ross has appointed the initial board for the California Cattle Council (Council). The Council was implemented by CDFA at the industry’s request on April 8, 2019, following a vote of industry members.
The Council is authorized to carry out research on cattle production and beef nutrition, and to develop consumer or other educational programs. Program activities are to be funded by a $1 refundable assessment per head of cattle, paid by cattle producers.
The board is made up of eleven members and eleven alternates, with each group consisting of three range cattle producers, three cattle feeders, three dairy producers, one processor, and one public member (open). The appointees were selected from nominations made by the cattle industry over a six-week nomination period and represent the diversity of cattle producers around the state, as required by the California Cattle Council Law.
California Cattle Council Board Members:
Jesse Larios, Imperial County
Mike Smith, Fresno County
William Brandenberg, Imperial County
David Daley, Butte County
Jacob Parnell, Sacramento County
Julie Morris, San Benito County
Cody Nicholson-Stratton, Humboldt County
Jennifer Beretta, Sonoma County
Tyler Ribiero, Tulare County
Sarah Mora, Humboldt County
Alternate members are Roger Guess (Tulare), Brad Peek (Tehama), Julie Belezzuoli-Hathaway (Kings), Sheila Bowen (Kern), Beverly Bigger (Ventura), Sam Avila (Fresno), Xavier Avila (Tulare), Lauren Reid-Acevedo (Fresno), Brad Scott (Riverside), and Brian Coehlo (Fresno).
The first meeting of the board is scheduled for July 16, 2019 in Sacramento. The agenda is being prepared and will be posted to the CDFA website at www.cdfa.ca.gov/go/cattle by July 6, as required. The board roster and background information on the origins of the program are also available on the site.
The above press release was published by the California Department of Food and Agriculture. Read the official release here.
Referendum Results Establish California Cattle Council
SACRAMENTO, Calif.— The California Cattle Council is now fully operative after the California Department of Food and Agriculture announced the results of the recent California Cattle Council Referendum on April 5. With 68 percent of the results being votes in favor of implementation, the referendum passed with the needed majority and has now been declared operative by the Secretary of Food and Agriculture.
The California Cattle Council referendum was a vote of the state’s beef producers to determine if $1.00 should be assessed on the sale of live cattle to fund the California Cattle Council in order to provide more resources to defend and promote cattle production in the state. Efforts were led by the California Cattlemen’s Association to pass Senate Bill 965, creating the opportunity for cattle producers to vote on the formation of the council through a referendum conducted by the California Department of Food and Agriculture. Members of the California Cattlemen’s Association, along with agricultural allies, campaigned for support during the voting period of February 21, 2019 to March 22, 2019.
“I am extremely pleased with the strong support demonstrated by ranchers throughout California for the Cattle Council,” said Dave Daley, chair of the Cattle Council Outreach Committee. “It became clear to me very early on that once ranchers learned more about the Cattle Council, they were overwhelmingly supportive.”
With the referendum providing a green light to establish the California Cattle Council, the California Department of Food and Agriculture is now accepting nominations for the board of directors. The California Cattle Council board of directors will be comprised of cattle producers to direct the activities of the California Cattle Council and select funding priorities. All producers are eligible to serve on the California Cattle Council.
To obtain a nomination for please visit www.cdfa.ca.gov/go/cattle. Nominations must be received by the California Department of Food and Agriculture no later than May 22, 2019. Once the California Secretary of Agriculture appoints the members, the board will begin meeting to establish the California Cattle Council’s goals and budget.
“This outcome is reflective of the dozens of grassroots volunteers throughout the state and the thousands of volunteer hours that have gone into educating ranchers over the last two years,” said Daley. “I now look forward to continuing our grassroots effort as we shift into achieving the objectives of the Cattle Council.”
The California Cattlemen’s Association (CCA) is a non-profit trade association, formed in 1917, that represents California’s ranchers and beef producers in legislative and regulatory affairs.