ADVOCACY

DROUGHT DIGITAL CAMPAIGN PART TWO

This second phase of the Digital Drought Campaign focused on ranchers telling their story of the difficulties of this drought on the land, their businesses and consumers. These video ads are currently running on YouTube, social media and as display banner ads.

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DROUGHT DIGITAL CAMPAIGN

Hard hit by the state’s record drought, this public information campaign is designed to highlight California dairy families’ continued investments in technology and innovation to dramatically reduce water use.

The campaign includes a multi-media effort with statewide radio and digital advertising, public relations effort and partnerships on public radio stations.

Campaign Press Relese

WILDFIRE DIGITAL CAMPAIGN

The Council initiated a robust “Wildfire Resiliency” campaign to amplify the need for improved forest management practices NOW, most notably the expanded use of grazing and prescribed fire. The campaign was widely delivered through digital media and radio, targeting the key audiences.

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