ADVOCACY

CALRESILIENT 2023

Launched in the Spring of 2023, the new CalResilient campaign is focused on educating those around the Capitol about the environmental benefits of grazing and highlighting the significant work and investment made by California dairy and cattle families to reduce their environmental footprint.

WILDFIRE RESILIENCY CAMPAIGN 2022

This newest phase of the Wildfire Resiliency campaign is focused on urging our leaders to implement actions immediately that will ensure our forest, range, and wildlands are fire resilient and healthy. These video ads are currently running on YouTube, social media, and display banner ads.

DROUGHT DIGITAL CAMPAIGN PART TWO

This second phase of the Digital Drought Campaign focused on ranchers telling their story of the difficulties of this drought on the land, their businesses and consumers. These video ads are currently running on YouTube, social media and as display banner ads.

DROUGHT DIGITAL CAMPAIGN

 

Hard hit by the state’s record drought, this public information campaign is designed to highlight California dairy families’ continued investments in technology and innovation to dramatically reduce water use.

The campaign includes a multi-media effort with statewide radio and digital advertising, public relations effort and partnerships on public radio stations.

WILDFIRE DIGITAL CAMPAIGN

 

The Council initiated a robust “Wildfire Resiliency” campaign to amplify the need for improved forest management practices NOW, most notably the expanded use of grazing and prescribed fire. The campaign was widely delivered through digital media and radio, targeting the key audiences.