CURRENT WORKS

A key project the California Cattle Council is currently investing in is communicating that now is the time to act to improve land management practices and increase grazing and prescribed fire to reduce wildfires. These efforts are being driven by a digital media campaign directing audiences to www.calresilient.com, plus coverage in major media outlets. Look for more details on those results to come soon, but in the meantime check out some of the previous works we’ve invested in below.

ADVOCACY

2020 RESILIENCE DIGITAL CAMPAIGN

This campaign launched to reassure consumers that California’s cattle producers were still a well-positioned to still produce an ample beef at the onset of the COVID-19 pandemic. From there, it took off to highlight sustainability and later educate on the disastrous impacts of changing longtime property tax laws.

Learn More

HWY 101 BILLBOARD CAMPAIGN

Funded a campaign highlighting the benefits of livestock production on a billboard along Highway 101 in the Bay Area.

RESEARCH

GRAZING & WILDFIRE RESEARCH

Provided funding to calculate forage removed by cattle grazing from California rangelands to reduce the impact of devastating wildfires.

READ THE RESEARCH

FOOD SAFETY

Responded to food safety concerns that produce should not be grown near a feedlot or dairy by funding research that has generated early data demonstrating the opposite.

CATTLE’S IMPACT ON CLIMATE

Supported academic experts in their efforts to explore the true impact of cattle on climate. Research continues to prove cattle can be a climate solution.

COMMUNICATION

MEDIA OUTREACH

Hosted two press events resulting in 20+ articles run in major media outlets to reassure consumers cattle producers continue to provide a safe & abundant supply of beef & dairy.

Skip the steak, buy the brisket: Consumers need to be flexible amid beef bottlenecks https://t.co/fVF6fA7GpN

— Los Angeles Times (@latimes) May 7, 2020

EDUCATION

DAIRY SUSTAINABILITY SUMMIT

Committed to sponsoring the 2020 Dairy Sustainability Conference that will educate policy makers & regulators on the environmental leadership of California’s dairy families.

LEARN ABOUT THE SUMMIT

Screenshot of Dairy Sustainability Summit Website

ADMINISTRATIVE

STRATEGIC PLAN

Developed a strategic plan that prioritizes advocacy & public affairs while ensuring projects have both clear objectives and measurable results.

BUDGET

The Council budget remains true to promises made to producers to ensure minimal overhead and maximize the use of project funds.