CURRENT WORKS 

DROUGHT DIGITAL CAMPAIGN PART TWO

This second phase of the Digital Drought Campaign focused on ranchers telling their story of the difficulties of this drought on the land, their businesses and consumers. These video ads are currently running on YouTube, social media and as display banner ads.

ADVOCACY

DROUGHT DIGITAL CAMPAIGN

Hard hit by the state’s record drought, this public information campaign is designed to highlight California dairy families’ continued investments in technology and innovation to dramatically reduce water use.

The campaign includes a multi-media effort with statewide radio and digital advertising, public relations effort and partnerships on public radio stations.

CAMPAIGN PRESS RELEASE

WILDFIRE DIGITAL CAMPAIGN

The Council initiated a robust “Wildfire Resiliency” campaign to amplify the need for improved forest management practices NOW, most notably the expanded use of grazing and prescribed fire. The campaign was widely delivered through digital media and radio, targeting the key audiences.

Learn More

EDUCATION

RANCHER TECHNICAL ASSISTANCE PROGRAM

Recognizing that many cattle producers could benefit from additional regulatory expertise and professional support, in the Spring of 2021 the California Cattle Council awarded a grant to the California Cattlemen’s Foundation to develop a technical assistance program available to all cattle producers at no cost. This new program, called the Rancher Technical Assistance Program (RTAP), is now underway.

LEARN ABOUT RTAP
RTAP contact

CALIFORNIA YOUTH AG EXPO

The California Cattle Council is a proud sponsor of the 2021 California Youth Ag Expo. Watch the video to learn more about the importance of this sponsorship and the event.

DAIRY SUSTAINABILITY SUMMIT

Committed to sponsoring the 2020 Dairy Sustainability Conference that will educate policy makers & regulators on the environmental leadership of California’s dairy families.

LEARN ABOUT THE SUMMIT
Screenshot of Dairy Sustainability Summit Website

Screenshot of Dairy Sustainability Summit Website

RESEARCH

GRAZING & WILDFIRE RESEARCH

Provided funding to calculate forage removed by cattle grazing from California rangelands to reduce the impact of devastating wildfires.

READ THE RESEARCH

FOOD SAFETY

Responded to food safety concerns that produce should not be grown near a feedlot or dairy by funding research that has generated early data demonstrating the opposite.

Feeder cattle

CATTLE’S IMPACT ON CLIMATE

Supported academic experts in their efforts to explore the true impact of cattle on climate. Research continues to prove cattle can be a climate solution.

ADMINISTRATIVE

STRATEGIC PLAN

Developed a strategic plan that prioritizes advocacy & public affairs while ensuring projects have both clear objectives and measurable results.

BUDGET

The Council budget remains true to promises made to producers to ensure minimal overhead and maximize the use of project funds.

EARLIER WORKS 

MEDIA OUTREACH

Hosted two press events resulting in 20+ articles run in major media outlets to reassure consumers cattle producers continue to provide a safe & abundant supply of beef & dairy.

SEE MORE

2020 RESILIENCE DIGITAL CAMPAIGN

This campaign launched to reassure consumers that California’s cattle producers were still a well-positioned to still produce an ample beef at the onset of the COVID-19 pandemic. From there, it took off to highlight sustainability and later educate on the disastrous impacts of changing longtime property tax laws.

Learn More

HWY 101 BILLBOARD CAMPAIGN

Funded a campaign highlighting the benefits of livestock production on a billboard along Highway 101 in the Bay Area.

See More