2020 RESILIENCE DIGITAL CAMPAIGN
This campaign launched to reassure consumers that California’s cattle producers were still a well-positioned to still produce an ample beef at the onset of the COVID-19 pandemic. From there, it took off to highlight sustainability and later educate on the disastrous impacts of changing longtime property tax laws.
Responded to food safety concerns that produce should not be grown near a feedlot or dairy by funding research that has generated early data demonstrating the opposite.
CATTLE’S IMPACT ON CLIMATE
Supported academic experts in their efforts to explore the true impact of cattle on climate. Research continues to prove cattle can be a climate solution.
Developed a strategic plan that prioritizes advocacy & public affairs while ensuring projects have both clear objectives and measurable results.
The Council budget remains true to promises made to producers to ensure minimal overhead and maximize the use of project funds.