2020 RESILIENCE DIGITAL CAMPAIGN

This campaign launched to reassure consumers that California’s cattle producers were still a well-positioned to still produce an ample beef at the onset of the COVID-19 pandemic. From there, it took off to highlight sustainability and later educate on the disastrous impacts of changing longtime property tax laws.

HWY 101 BILLBOARD CAMPAIGN

Funded a campaign highlighting the benefits of livestock production on a billboard along Highway 101 in the Bay Area.

GRAZING & WILDFIRE RESEARCH

Provided funding to calculate forage removed by cattle grazing from California rangelands to reduce the impact of devastating wildfires.

FOOD SAFETY

Responded to food safety concerns that produce should not be grown near a feedlot or dairy by funding research that has generated early data demonstrating the opposite.

CATTLE’S IMPACT ON CLIMATE

Supported academic experts in their efforts to explore the true impact of cattle on climate. Research continues to prove cattle can be a climate solution.

MEDIA OUTREACH

Hosted two press events resulting in 20+ articles run in major media outlets to reassure consumers cattle producers continue to provide a safe & abundant supply of beef & dairy.

DAIRY SUSTAINABILITY SUMMIT

Committed to sponsoring the 2020 Dairy Sustainability Conference that will educate policy makers & regulators on the environmental leadership of California’s dairy families.