EARLIER WORKS

MEDIA OUTREACH

Hosted two press events resulting in 20+ articles run in major media outlets to reassure consumers cattle producers continue to provide a safe & abundant supply of beef & dairy.

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2020 RESILIENCE DIGITAL CAMPAIGN

 

This campaign launched to reassure consumers that California’s cattle producers were still a well-positioned to still produce an ample beef at the onset of the COVID-19 pandemic. From there, it took off to highlight sustainability and later educate on the disastrous impacts of changing longtime property tax laws.

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HWY 101 BILLBOARD CAMPAIGN

 

Funded a campaign highlighting the benefits of livestock production on a billboard along Highway 101 in the Bay Area.
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2020 Billboards on HWY101