EARLIER WORKS

MEDIA OUTREACH

Hosted two press events resulting in 20+ articles run in major media outlets to reassure consumers cattle producers continue to provide a safe & abundant supply of beef & dairy.

2020 RESILIENCE DIGITAL CAMPAIGN

 

This campaign launched to reassure consumers that California’s cattle producers were still a well-positioned to still produce an ample beef at the onset of the COVID-19 pandemic. From there, it took off to highlight sustainability and later educate on the disastrous impacts of changing longtime property tax laws.

HWY 101 BILLBOARD CAMPAIGN

 

Funded a campaign highlighting the benefits of livestock production on a billboard along Highway 101 in the Bay Area.
2020 Billboards on HWY101