EARLIER WORKS

Hosted two press events resulting in 20+ articles run in major media outlets to reassure consumers cattle producers continue to provide a safe & abundant supply of beef & dairy.

This campaign launched to reassure consumers that California’s cattle producers were still a well-positioned to still produce an ample beef at the onset of the COVID-19 pandemic. From there, it took off to highlight sustainability and later educate on the disastrous impacts of changing longtime property tax laws.