ADVOCACY

2020 RESILIENCE DIGITAL CAMPAIGN

Funded the “Resilience Campaign” highlighting California cattle production in a digital campaign that had over 12 million impressions & +20,000 viewers engaged to learn more.

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HWY 101 BILLBOARD CAMPAIGN

Funded a campaign highlighting the benefits of livestock production on a billboard along Highway 101 in the Bay Area.

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RESEARCH

GRAZING & WILDFIRE RESEARCH

Provided funding to calculate forage removed by cattle grazing from California rangelands to reduce the impact of devastating wildfires.

FOOD SAFETY

Responded to food safety concerns that produce should not be grown near a feedlot or dairy by funding research that has generated early data demonstrating the opposite.

Feeder cattle

CATTLE’S IMPACT ON CLIMATE

Supported academic experts in their efforts to explore the true impact of cattle on climate. Research continues to prove cattle can be a climate solution.

COMMUNICATION

MEDIA OUTREACH

Hosted two press events resulting in 20+ articles run in major media outlets to reassure consumers cattle producers continue to provide a safe & abundant supply of beef & dairy.

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EDUCATION

DAIRY SUSTAINABILITY SUMMIT

Committed to sponsoring the 2020 Dairy Sustainability Conference that will educate policy makers & regulators on the environmental leadership of California’s dairy families.

LEARN ABOUT THE SUMMIT
Screenshot of Dairy Sustainability Summit Website

Screenshot of Dairy Sustainability Summit Website

ADMINSTRATIVE

STRATEGIC PLAN

Developed a strategic plan that prioritizes advocacy & public affairs while ensuring projects have both clear objectives and measurable results.

BUDGET

The Council budget remains true to promises made to producers to ensure minimal overhead and maximize the use of project funds.