CalResilient Launched in the Spring of 2023, the new CalResilient campaign is focused on educating those around the Capitol about the environmental benefits of grazing and highlighting the significant work and investment made by California dairy and cattle families to reduce their environmental footprint. The campaign includes visuals, social media, online ad targeting, [...]

DROUGHT DIGITAL CAMPAIGN Hard hit by the state’s record drought, this public information campaign is designed to highlight California dairy families’ continued investments in technology and innovation to reduce water use dramatically. The campaign includes a multi-media effort with statewide radio and digital advertising, public relations efforts, and partnerships on public radio [...]

MEDIA OUTREACH Hosted two press events resulting in 20+ articles run in major media outlets to reassure consumers cattle producers continue to provide a safe & abundant supply of beef & dairy. Learn More Skip the steak, buy the brisket: Consumers need to be flexible amid beef bottlenecks https://t.co/fVF6fA7GpN — Los [...]

HWY 101 BILLBOARD CAMPAIGN Funded a campaign highlighting the benefits of livestock production on a billboard along Highway 101 in the Bay Area.