Hard hit by the state’s record drought, this public information campaign is designed to highlight California dairy families’ continued investments in technology and innovation to reduce water use dramatically.

The campaign includes a multi-media effort with statewide radio and digital advertising, public relations efforts, and partnerships on public radio stations.

This second phase of the Digital Drought Campaign focused on ranchers telling their story of the difficulties of this drought on the land, their businesses and consumers. These video ads are currently running on YouTube, social media and as display banner ads.