2023 CalResilient Campaign

Launched in the Spring of 2023, the new CalResilient campaign is focused on educating those around the Capitol about the environmental benefits of grazing and highlighting the significant work and investment made by California dairy and cattle families to reduce their environmental footprint.

The campaign includes visuals, social media, online ad targeting, and TV as a means to deliver the campaign. Messages, videos, and TV spots will cycle to keep the campaign fresh and cover many important issues across each segment of the cattle industry. Messages will be tailored to speak to our targeted audience with a narrative they can appreciate and personally connect with.

See examples of the campaign collaterals below.